Introducing a groundbreaking exploration of creativity and normative behavior, this BRAND NEW book delves deep into the provocative dynamics between societal norms and transgression. Published by John Wiley & Sons (UK) in 2020, and extending over 120 pages, it invites readers to rethink the essence of creativity within our modern context of emotional capitalism. The book prompts essential questions: What if true joy lies not in breaking rules but in defining them? Through a compelling blend of sociology, biopolitics, and satire, it crafts a vivid theory that captures the essence of normative imagination. This unique cognitive approach challenges our understanding of gender, fashion, and artistic expression amid escalating surveillance. Readers are invited to contemplate the role of citizens, now equipped with smartphones, who take on the mantle of societal regulators, enforcing a convoluted sense of normalcy. By doing so, the book unveils the pathologies of our times under the concept of 'normopathy.' Ideal for those seeking to engage with contemporary cultural critique, this insightful read is essential for understanding the forces that shape our identities today. Enjoy free shipping on your order, but please allow up to 6 weeks for delivery. Note that orders cannot be canceled after placement.

Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.

Condition: BRAND NEW
ISBN: 9781509543953
Year: 2020
Publisher: John Wiley & Sons (UK)
Pages: 120


Description:
What if the most joyful act was not to transgress a norm but to erect it? What if creativity consisted in enunciating a law under the pretext of violating it? And what if it turned out that you, who claim to prefer exceptions, only talk about them because they allow you to imagine the rules? This book proposes a provocative interpretation of the dynamic relationship between the normative and the transgressive. Combining sociology, biopolitics and satire, it offers a surprising theory of normative imagination as a cognitive mode characteristic of the era of emotional capitalism. Gender, fashion, artistic creation and surveillance are analyzed from the perspective of a regulatory drive, a continuously renovated and imperative push for normalcy that no longer comes from factual powers but from citizens themselves. These, united in a spontaneous popular court, armed with smartphones and driven by juridical compulsion, become the axis of societies of control. In this way the affective ways of constructing subjectivity are replaced by the distinctive pathology of our times, the name of the globalized game: normopathy for all.